What is a Pitch Deck?

A pitch deck is a general-purpose presentation designed to explain your business idea, product, or service. It’s often used in sales meetings, partnerships, or internal presentations. The goal of a pitch deck is to inform and engage your audience, leaving them with a clear understanding of your vision.

Common Features of a Pitch Deck:

• Broad overview of your company.

• Focus on product features, market positioning, or team achievements.

• May or may not include financial data.

What is an Investor Pitch Deck?

An investor pitch deck, on the other hand, is specifically created to secure funding. This type of deck is tailored to answer the questions investors care most about:

• What problem are you solving?

• How big is the market opportunity?

• What’s your business model and growth strategy?

• How will investors see a return on their investment?

Common Features of an Investor Pitch Deck:

• Problem-solution framing to highlight the opportunity.

• Detailed financial projections and funding needs.

• Clear ROI potential for investors.

Key Differences at a Glance

FeaturePitch DeckInvestor Pitch DeckPurposeInform and engage.Secure funding.AudiencePartners, internal teams, general public.Investors (angel, VC, or private equity).Content FocusProduct and team.Problem, market, financials, ROI.DesignBroad storytelling.Data-driven and persuasive.

Why It Matters

Using the wrong type of pitch deck for your audience can undermine your message. Investors, for example, expect a deck tailored to their specific interests—glossing over financials or growth potential won’t cut it.

Tailoring your deck ensures your message resonates, increasing your chances of achieving your goals—whether that’s closing an investment round or sealing a strategic partnership.

Need help creating a pitch deck that delivers? Let RaiseLaunch help you craft investor-ready materials that get results.