The Power of Video in Raising Capital: Why It’s a Must-Have Strategy
The Power of Video in Raising Capital: Why It’s a Must-Have Strategy
Written by
RaiseLaunch
5 min read
5 min read
5 min read
In today’s digital-first world, video isn’t just a marketing tool—it’s a capital-raising superpower. From social media to webinars, video is one of the most effective ways to engage investors, tell your story, and drive action.
In today’s digital-first world, video isn’t just a marketing tool—it’s a capital-raising superpower. From social media to webinars, video is one of the most effective ways to engage investors, tell your story, and drive action.
In today’s digital-first world, video isn’t just a marketing tool—it’s a capital-raising superpower. From social media to webinars, video is one of the most effective ways to engage investors, tell your story, and drive action.
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Consider this:
84% of people say a video has convinced them to invest or purchase a product.
Social media videos generate 1200% more shares than text and images combined.
The average user spends 19 hours a week watching video content online—and investors are no exception.
If you’re raising capital and aren’t using video to connect with your audience, you’re missing a huge opportunity. Let’s explore why video is critical for capital raising, the types of video you should create, and the best platforms to leverage for success.
Why Video Works for Raising Capital
It’s More Engaging
Video grabs attention faster and holds it longer than any other medium. While a pitch deck might sit unread in an inbox, a short, compelling video can hook your audience in seconds.It Builds Trust
Investors need to believe in you and your vision. Video allows you to showcase your personality, passion, and expertise in a way that static content can’t. Seeing and hearing directly from founders or key stakeholders builds credibility and emotional connection.It Simplifies Complex Concepts
Explaining financial models, market opportunities, or technical innovations? Video makes it easy to break down complex ideas with visuals, animations, and storytelling.
The Types of Video Every Capital Raise Needs
1. Social Media Videos
Short-form videos for platforms like LinkedIn, Instagram, and Twitter are perfect for grabbing attention and driving traffic to your campaign.
What to Include: A quick overview of your offering, a compelling call-to-action, or behind-the-scenes insights.
Pro Tip: Keep videos under 60 seconds and add captions—85% of people watch social videos with the sound off.
2. Webinars
Webinars let you connect with investors in real time, giving them the chance to ask questions and engage directly. They’re an excellent way to showcase your pitch and build trust.
What to Include: Start with the problem and solution, explain the market opportunity, and end with a clear funding ask.
Pro Tip: Record your webinars and make them available on-demand to engage leads who couldn’t attend live.
3. Explainer Videos
These videos provide a concise overview of your company, product, or offering. They’re perfect for your campaign landing page or pitch deck.
What to Include: Highlight your mission, product, market opportunity, and team in 2-3 minutes.
Pro Tip: Use animations or motion graphics to make your message more dynamic.
4. Founder or Team Introduction Videos
Investors love knowing who’s behind the business. A short, authentic video from your founder or key team members can make your campaign more personal and relatable.
What to Include: A quick intro, your “why,” and your vision for the future.
Best Channels for Video Distribution
1. Social Media Platforms
LinkedIn: Ideal for professional updates, investor outreach, and campaign milestones.
Instagram & TikTok: Great for short, engaging clips that showcase your company culture or success stories.
Twitter: Share snippets of webinars, explainer videos, or campaign updates.
2. Crowdfunding Platforms
If you’re running a Reg CF campaign, platforms like Wefunder, StartEngine, or Republic allow you to host videos directly on your campaign page, where they can drive engagement and conversions.
3. Email Campaigns
Adding videos to your email campaigns can boost click-through rates by 300%. Include a thumbnail linking to your explainer video or webinar recording to drive engagement.
4. Paid Ads
Platforms like Facebook, YouTube, and Instagram allow you to run targeted video ads, ensuring your message reaches the right audience.
Video Stats Every Capital Raiser Should Know
Videos increase landing page conversion rates by 80%.
92% of marketers say video is essential to their strategy.
Campaigns with video raise 2x more funding than those without.
Final Thoughts
Video isn’t just a nice-to-have for capital raising—it’s a must-have. Whether you’re creating short-form social content, hosting investor webinars, or showcasing your story through explainer videos, the right video strategy can help you stand out, build trust, and secure funding.
If creating videos feels overwhelming, RaiseLaunch is here to help. With tools like RaiseStream for webinars, RaiseCast for podcasts, and RaiseSocial for viral social videos, we make it easy to craft professional, investor-ready content that works.
Your investors are watching—make sure they’re watching you.
Consider this:
84% of people say a video has convinced them to invest or purchase a product.
Social media videos generate 1200% more shares than text and images combined.
The average user spends 19 hours a week watching video content online—and investors are no exception.
If you’re raising capital and aren’t using video to connect with your audience, you’re missing a huge opportunity. Let’s explore why video is critical for capital raising, the types of video you should create, and the best platforms to leverage for success.
Why Video Works for Raising Capital
It’s More Engaging
Video grabs attention faster and holds it longer than any other medium. While a pitch deck might sit unread in an inbox, a short, compelling video can hook your audience in seconds.It Builds Trust
Investors need to believe in you and your vision. Video allows you to showcase your personality, passion, and expertise in a way that static content can’t. Seeing and hearing directly from founders or key stakeholders builds credibility and emotional connection.It Simplifies Complex Concepts
Explaining financial models, market opportunities, or technical innovations? Video makes it easy to break down complex ideas with visuals, animations, and storytelling.
The Types of Video Every Capital Raise Needs
1. Social Media Videos
Short-form videos for platforms like LinkedIn, Instagram, and Twitter are perfect for grabbing attention and driving traffic to your campaign.
What to Include: A quick overview of your offering, a compelling call-to-action, or behind-the-scenes insights.
Pro Tip: Keep videos under 60 seconds and add captions—85% of people watch social videos with the sound off.
2. Webinars
Webinars let you connect with investors in real time, giving them the chance to ask questions and engage directly. They’re an excellent way to showcase your pitch and build trust.
What to Include: Start with the problem and solution, explain the market opportunity, and end with a clear funding ask.
Pro Tip: Record your webinars and make them available on-demand to engage leads who couldn’t attend live.
3. Explainer Videos
These videos provide a concise overview of your company, product, or offering. They’re perfect for your campaign landing page or pitch deck.
What to Include: Highlight your mission, product, market opportunity, and team in 2-3 minutes.
Pro Tip: Use animations or motion graphics to make your message more dynamic.
4. Founder or Team Introduction Videos
Investors love knowing who’s behind the business. A short, authentic video from your founder or key team members can make your campaign more personal and relatable.
What to Include: A quick intro, your “why,” and your vision for the future.
Best Channels for Video Distribution
1. Social Media Platforms
LinkedIn: Ideal for professional updates, investor outreach, and campaign milestones.
Instagram & TikTok: Great for short, engaging clips that showcase your company culture or success stories.
Twitter: Share snippets of webinars, explainer videos, or campaign updates.
2. Crowdfunding Platforms
If you’re running a Reg CF campaign, platforms like Wefunder, StartEngine, or Republic allow you to host videos directly on your campaign page, where they can drive engagement and conversions.
3. Email Campaigns
Adding videos to your email campaigns can boost click-through rates by 300%. Include a thumbnail linking to your explainer video or webinar recording to drive engagement.
4. Paid Ads
Platforms like Facebook, YouTube, and Instagram allow you to run targeted video ads, ensuring your message reaches the right audience.
Video Stats Every Capital Raiser Should Know
Videos increase landing page conversion rates by 80%.
92% of marketers say video is essential to their strategy.
Campaigns with video raise 2x more funding than those without.
Final Thoughts
Video isn’t just a nice-to-have for capital raising—it’s a must-have. Whether you’re creating short-form social content, hosting investor webinars, or showcasing your story through explainer videos, the right video strategy can help you stand out, build trust, and secure funding.
If creating videos feels overwhelming, RaiseLaunch is here to help. With tools like RaiseStream for webinars, RaiseCast for podcasts, and RaiseSocial for viral social videos, we make it easy to craft professional, investor-ready content that works.
Your investors are watching—make sure they’re watching you.
Consider this:
84% of people say a video has convinced them to invest or purchase a product.
Social media videos generate 1200% more shares than text and images combined.
The average user spends 19 hours a week watching video content online—and investors are no exception.
If you’re raising capital and aren’t using video to connect with your audience, you’re missing a huge opportunity. Let’s explore why video is critical for capital raising, the types of video you should create, and the best platforms to leverage for success.
Why Video Works for Raising Capital
It’s More Engaging
Video grabs attention faster and holds it longer than any other medium. While a pitch deck might sit unread in an inbox, a short, compelling video can hook your audience in seconds.It Builds Trust
Investors need to believe in you and your vision. Video allows you to showcase your personality, passion, and expertise in a way that static content can’t. Seeing and hearing directly from founders or key stakeholders builds credibility and emotional connection.It Simplifies Complex Concepts
Explaining financial models, market opportunities, or technical innovations? Video makes it easy to break down complex ideas with visuals, animations, and storytelling.
The Types of Video Every Capital Raise Needs
1. Social Media Videos
Short-form videos for platforms like LinkedIn, Instagram, and Twitter are perfect for grabbing attention and driving traffic to your campaign.
What to Include: A quick overview of your offering, a compelling call-to-action, or behind-the-scenes insights.
Pro Tip: Keep videos under 60 seconds and add captions—85% of people watch social videos with the sound off.
2. Webinars
Webinars let you connect with investors in real time, giving them the chance to ask questions and engage directly. They’re an excellent way to showcase your pitch and build trust.
What to Include: Start with the problem and solution, explain the market opportunity, and end with a clear funding ask.
Pro Tip: Record your webinars and make them available on-demand to engage leads who couldn’t attend live.
3. Explainer Videos
These videos provide a concise overview of your company, product, or offering. They’re perfect for your campaign landing page or pitch deck.
What to Include: Highlight your mission, product, market opportunity, and team in 2-3 minutes.
Pro Tip: Use animations or motion graphics to make your message more dynamic.
4. Founder or Team Introduction Videos
Investors love knowing who’s behind the business. A short, authentic video from your founder or key team members can make your campaign more personal and relatable.
What to Include: A quick intro, your “why,” and your vision for the future.
Best Channels for Video Distribution
1. Social Media Platforms
LinkedIn: Ideal for professional updates, investor outreach, and campaign milestones.
Instagram & TikTok: Great for short, engaging clips that showcase your company culture or success stories.
Twitter: Share snippets of webinars, explainer videos, or campaign updates.
2. Crowdfunding Platforms
If you’re running a Reg CF campaign, platforms like Wefunder, StartEngine, or Republic allow you to host videos directly on your campaign page, where they can drive engagement and conversions.
3. Email Campaigns
Adding videos to your email campaigns can boost click-through rates by 300%. Include a thumbnail linking to your explainer video or webinar recording to drive engagement.
4. Paid Ads
Platforms like Facebook, YouTube, and Instagram allow you to run targeted video ads, ensuring your message reaches the right audience.
Video Stats Every Capital Raiser Should Know
Videos increase landing page conversion rates by 80%.
92% of marketers say video is essential to their strategy.
Campaigns with video raise 2x more funding than those without.
Final Thoughts
Video isn’t just a nice-to-have for capital raising—it’s a must-have. Whether you’re creating short-form social content, hosting investor webinars, or showcasing your story through explainer videos, the right video strategy can help you stand out, build trust, and secure funding.
If creating videos feels overwhelming, RaiseLaunch is here to help. With tools like RaiseStream for webinars, RaiseCast for podcasts, and RaiseSocial for viral social videos, we make it easy to craft professional, investor-ready content that works.
Your investors are watching—make sure they’re watching you.
Ready to scale your raise to new heights?
If scaling your raise feels like climbing Everest, we’re your helicopter ride to the top—welcome aboard.
Ready to scale your raise to new heights?
If scaling your raise feels like climbing Everest, we’re your helicopter ride to the top—welcome aboard.
Ready to scale your raise to new heights?
If scaling your raise feels like climbing Everest, we’re your helicopter ride to the top—welcome aboard.
Ready to scale your raise to new heights?
If scaling your raise feels like climbing Everest, we’re your helicopter ride to the top—welcome aboard.