Key points
- Regulation A has two tiers: Tier 1 allows up to $20 million in a 12-month period and Tier 2 allows up to $75 million, subject to the applicable rules and conditions.
- Tier 1 and Tier 2 have different state review, financial statement, reporting, and investor considerations; the marketing plan should reflect the selected tier.
- Public acquisition works best when the offering narrative, investor education, creative, landing pages, CRM, and platform handoff are connected.
- Sales require SEC qualification. Rule 255 can permit earlier solicitation of interest when the required legends and other conditions are met.
Choose the tier before choosing the channel mix
Tier 1 permits offerings of up to $20 million in a 12-month period, while Tier 2 permits offerings of up to $75 million in a 12-month period. The tiers also differ in state-level review and ongoing reporting requirements. Tier 2 generally requires audited financial statements and ongoing reports, while Tier 1 uses a different reporting framework. Confirm the current requirements for the specific offering before publishing campaign language.
The tier affects how the campaign explains qualification, investor access, information availability, and the issuer’s ongoing obligations. A good marketing brief records the tier, qualified offering documents, target audiences, approved claims, transaction platform, and the person responsible for review.
Make the offering understandable in the first visit
Public investors often encounter a Reg A campaign before they know the issuer. The first screen should answer four questions: what is the company or asset, what is the opportunity, how does the offering work, and what should a serious prospect review next? Follow with the market context, business model, team, use of proceeds, risks, terms, and links to the offering circular and platform.
Useful assets include a plain-language overview, an investor FAQ, a founder or operator video, a webinar, a timeline, a comparison of the offering terms, and a nurture sequence that brings people back to approved information. Keep educational content distinct from promises about future performance.
Build the acquisition and education journey together
Reg A acquisition can include search, social, video, email, webinars, public relations, and retargeting, subject to the offering documents, applicable advertising rules, platform policies, and counsel review. Each channel should point to a page that continues the same story instead of sending visitors into disconnected assets.
Track the steps that show useful progress: qualified landing-page visits, education completion, webinar attendance, questions, account creation, platform handoff, and investment activity where the systems allow. Reach and clicks help diagnose the funnel; they do not establish that an investor will participate or that a raise will succeed.
Keep every claim aligned through the campaign
Version control matters because a campaign can run for months. Maintain a reviewable library of approved descriptions, terms, risk language, financial information, biographies, and source links. When a campaign uses a new statistic, testimonial, projection, or comparison, document its source and obtain the required review before distribution.
Review the campaign whenever the offering circular, terms, platform, target, or material business facts change. The marketing system should make it easy to update the website, ads, email, webinar deck, and CRM messages together.
How RaiseLaunch can help
RaiseLaunch connects positioning, raise materials, investor education, acquisition, CRM, and follow-up around the offering path. See the Reg A+ marketing service service page to understand the campaign systems we build. Marketing supports the offering; it does not replace securities counsel, the intermediary, or required disclosures.
Primary sources
Rules and offering limits can change. Confirm the current requirements and the specific offering plan with qualified securities counsel and, where applicable, the registered intermediary.